Laundry industry is a very competitive business and business owners need to make smart decisions when things are not going in favour. Only focusing on advanced marketing techniques will not, adding new equipment and doing some advancement will surely minimize the downtime. Minimum down time keeps customers happy and encourages them to come again. Marketing has not typically been a priority among coin laundry owners, but presents a great opportunity to enhance branding, awareness, and loyalty among your customer base.
Invest in exterior signage: Most laundry owners operate with a low budget so investing signage is a great option. Exterior signage grabs eyeballs and brings much more customers to your door step easily. Some tips for good signage are given below.
- Using bright and contrasting colors
- Utilizing bold fonts for easy readability
- Considering the architecture and color of your building
- Familiarizing yourself with the sign addendum on your lease
Put focus on Local Laundromat Marketing for more customers in less time. Nature of this business is limited to local communities and areas. So whatever platform one is using, focus should be local customers. Local consumers can be catered by local marketing approaches. Your target area or audience should be local. Try to install the banners and hoarding in a high density area. Students are a good segment so advertising near colleges and universities can be good.
Partnering your laundry business with local charities or organizations can be a great way to extend your marketing reach in the community. Taking help from these entities to promote your laundromat through event signage, ad placements, and other marketing materials helps members of the community recognize your brand and keep it top of mind. In addition, make sure that you ask the marketing team for these community organizations to link your laundromat’s website on their social media channels and website in efforts to promote your brand.