Digital transformation: what has really changed in 5 years?

Digital transformation: what has really changed in 5 years?


Digital has invaded our lives. For a decade, we have witnessed a cultural, economic and social upheaval which has forced organizations to adapt. And, in 2018, 81% of mid-sized companies had started their transformationdigitaldigital. Over the past five years, this rapid development has triggered a veritable “digital mania” within companies, and opened up many opportunities. But here it is: many of them have made digitization a banner, without really understanding what it is all about. So what has really changed in five years for businesses?

The true meaning of "digital transformation"
What has changed is that companies have realized the true meaning behind this common and often overused expression. Within departments and CIOs, we understand that the dematerialization of documents and the implementation of innovative tools are not enough to launch a real “transformation”. Setting up a chatbot that says "hello" and "thank you" is good, but it does not make your organization a champion of digitization!

We can see a " fourth industrial revolution " or the "third major anthropological revolution" (dixit Michel Serres), the idea is identical: digitization is not a natural evolution, but a change of paradigm. It forces organizations not only to adapt, but to reinvent themselves. Because digital transformation, far from being limited to the integration of new technologies, encompasses all aspects of the company: activity, strategy, business processes, production and distribution, employees, customers. This is a real challenge for traditional entities which, not having been born into the digital world, nevertheless wish to remain competitive in this new world.

In short, updating your software is not enough: you have to completely change your operating system. In question, the transformation of uses , which precedes (and makes essential) the transformation of companies. Because the consumer is the epicenter of this digital earthquake. In our country, 92% of the population uses the Internet, and 81% of users search for products / services online (Forbes). In addition, the smartphone is now the preferred equipment for browsing the web: 51% of Internet users are in fact “mobile users”. So the digitization of organizations is essential to continue communicating with prospects and customers.